Digital Strategy

I help clients by developing and implementing comprehensive digital strategies that enhance online visibility and drive traffic. This includes websites, digital platforms, integrations, CRM, SEO, content marketing, social media campaigns, and email marketing.

Retention Strategist + CRM Marketer

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Email Design
Creates briefs for a designer for email design/designs emails and writes copy.

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Email Marketing
Manages strategy + implementation of all
email marketing.

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Newsletters
Designing, writing and implementing newsletters, ready to send.

Website Migrations

Website migrations are often quite complex and require a detailed project evaluation assessment, followed by an extensive project management plan and thorough implementation.

If you would like me to help you migrate your website it will be done in two - three phases, depending on your project scope.

SEO & LLMs/AI Search Strategy

LLM/AI Search Strategy
Determining the best way forward for your content and brand to appear in AI searches.

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SEO Strategy
Auditing your website, assessing keywords and action steps for optimising SEO.

SEO Content Strategy
Strategy for content creation, stories and content types to improve SEO.

Website Performance

A fast and efficient website improves user satisfaction and search engine rankings. My performance optimization services focus on speeding up your site and enhancing its overall performance.

Branding That Helps You Get Seen

Brand Voice & Messaging
Defining the tone, language, and messaging framework to ensure consistency across all communication channels while effectively connecting with the audience.

Identity Development
Creating a cohesive brand identity, including logo design, colour palette, typography, and visual style, that resonates with the target audience and aligns with the brand’s values and mission.

Audience Insights & Strategy
Conducting research to understand the target market, competitors, and industry trends, crafting a strategic approach to positioning the brand effectively.

Digital Project Facilitation & Assessments

Helping to evaluate your digital platforms and find a solution that incorporates all your needs. Providing holistic unbiased project evaluation assessments for your digital projects.

Content Made For You

Content Creation
Producing content, including, social media and articles.

Content Strategy
Developing a content plan that aligns with your marketing goals.

Content Planning
Planning content to reach your target audience.

Digital Project Management

Project Managing your teams and tasks to make sure they are delivered on time and as per the design brief. I can create the design briefs, allocate tasks, set up project management software and keep your teams aligned, while managing stakeholders and expectations.

PR Done The Right Way

Media Outreach
Through my extensive network, online magazine and social channels where we feature brands doing good things.

Strategic Messaging
Crafting clear and compelling narratives that align with your brand’s goals and resonate with your target audience.

PR Content
Developing press releases, articles, and promotional materials, and ensuring their effectivness across platforms.

Professional Editing & Copyrwiting

I can edit your books and get them ready for publishing, write copy, ghost write and everything in between. Developmental editing is my key editing offering, but also take on proofreading, copy editing, line editing and beta reading projects.

When it comes to copywriting, I can adapt to your tone and style while writing blogs, guides, customer cases, website copy, flyers and social media, all with an emphasis on SEO and LLM search engines.