Is Your Business Ready for LLM Search?
Search is no longer what it used to be. For decades, businesses have optimised for Google, competing for clicks, backlinks, and keywords. But today, people are turning to AI-powered tools like ChatGPT, Gemini, Perplexity, and Microsoft Copilot to get direct answers. This new form of discoverability is called LLM search, or GEO Search, and it is quietly reshaping the way brands are discovered online.
Unlike traditional search engines that crawl the web in real time, large language models work with snapshots of the internet. They synthesise information, cite sources, and deliver answers in a conversational way. If your brand isn’t part of those snapshots, or isn’t structured in a way LLMs can easily parse, you may be invisible to the very customers looking for you.
So what does it take to be seen in this new landscape?
Clarity and structure matter more than ever. FAQs, how-to guides, and well-labelled articles are the kind of content LLMs can lift directly into answers. Off-page visibility also plays a powerful role: press mentions, reviews, and partner content all signal authority to AI models. Even social media engagement has weight, with Meta’s Llama 3 model scanning posts, reels, and comments for relevance.
The fundamentals of SEO still apply, but with a new emphasis on being LLM-ready. Instead of chasing rankings, the goal is to become a trusted, quotable source that AI tools can surface again and again.
Businesses that adapt early will have the advantage, not just in clicks, but in long-term discoverability.
LLMs don’t scrape live data
Most large language models (LLMs) are trained on snapshots of the web. That means updates to your site could take months—or years—to show up. If you’re not consistently publishing clear, structured, scannable content, you’re giving your competitors the edge.
SEO still matters, but it’s different
Instead of keyword-stuffing, think context. AI search engines prefer content with structure: FAQs, guides, and schema markup that make your content easier to cite. Whether you're working with e-commerce, beauty, fashion, travel, culture, art or tech, including guides and FAQs is still relevant.
Off-page visibility is everything
Mentions in press, reviews, and partner content don’t just impress humans, they feed into AI models. A single quote in the right article can echo through AI search engines for years.
Social signals count
Meta’s AI ingests Instagram and Facebook posts. LinkedIn comments on high-value threads can be surfaced in Copilot. Your team’s engagement online isn’t just marketing, it’s discoverability.
Quick wins to try right now for LLM Search
Update your FAQs and turn them into short, structured posts.
Add schema markup to your articles so LLMs can understand them.
Encourage recent reviews on platforms like Trustpilot.
Repurpose blog content into LinkedIn posts with clear bullet frameworks.
Work on your PR strategy
Create a robust content strategy
Create a solid social strategy that includes LLM and AI Search principles
LLM search is less about chasing clicks and more about building a durable digital presence that AI tools recognise and reference. The businesses who adapt now will own the conversation in the years ahead.
Want to know where your brand stands in AI search, and how to future-proof your visibility?
If you’re wondering where to start, consider an SEO/LLM Search Strategy that maps your current visibility and identifies the quick wins. Because the future of search isn’t just about being found. It’s about being cited, referenced, and remembered.
We offer SEO/LLM Search Content Strategies designed to cut through the noise and set your business up for long-term discoverability. Get in contact with us today to see how we can help you.
Email us at contact@naomiannelittle.com, or fill in the form below on our contact page we'll get back to you with next steps and pricing.
